Afet Kaya, a former chemical engineer turned chocolatemaker, was unable to find decent vegan chocolate, so she decided to make her own. She wanted to make a product for the people who share in her values–sustainability, health, and community. The concept for Rewarded was created to remind customers that even the virtuous deserve a treat every once in a while. Through friendly and colorful design, the spotlight was placed on pure, responsibly-sourced ingredients and assuring the customer they can indulge guilt-free with Rewarded.