Athletic Brewing, one of the leading non-alcoholic craft breweries in the US, primarily targets an outdoorsy, physically active demographic and has been looking to market to the live music audience.

The goal of this campaign is to introduce a suitable and delicious alternative to a community oversaturated with alcohol, especially for those looking to improve their health without sacrificing a good time. The campaign takes on the appearance of a lifestyle brand with an edge to appeal to musicians and fans alike. #NOFOMO